According to the International Coffee Association Finland is the world's largest consumer of coffee beans per capita. About 1% of all coffee beans in the world are imported to Finland. Finns consume an average 12 kilograms raw coffee per capita annually. It's over twice the amount of other Europeans. For example, Italy consumes 5,7 kilograms per capita annually and Spain consumes only 4,5 kilograms per capita each year. Actually Finns drink so much coffee that Finland's coffee consumption can't grow any higher. Finns are already high on caffeine 24/7!
Coffee arrived in Finland in the early 18th century when Finland was under Swedish rule. However, coffee drinking was restricted by high taxation, wars and prohibitions. The Swedish government thought that coffee had a negative effect on the national economy, public health and work ethics. A luxury tax was imposed on coffee in 1716. Coffee drinking was prohibited first time in 1756. The fourth and the final ban was removed in 1801.
At first, coffee was used as a medicine, which was sold only at pharmacies. Finns believed that coffee would cure everything from headaches to heart disease and depression. The first cafes of Finland were started in Turku at the end of 18th century. At first, coffee drinking became a habit among upper and middle class urban Finns. During the latter half of the 19th century coffee drinking spread to lower classes and rural regions. Usually coffee was served only on Sundays and holidays, but during the 1870s Finns started to drink coffee on weekdays as well.
During World War I the imports of coffee stopped. The imports were deregulated in 1919. The beginning of World War II led to another rationing period. The selling of real coffee was prohibited in 1941. All coffee available was Ersatz Coffee, which was a mixture of real coffee and coffee substitutes. The rationing did not end until 1954.
All these periods of prohibitions and rationing made coffee even more desirable for Finns. Coffee was seen as a forbidden fruit. Soon Finns were ranked among the biggest coffee consuming nations, and finally during the 1970s Finland surpassed Sweden as the biggest coffee drinking country in the world.
The majority of Finnish people prefer light roast coffees to darker roasts. Finns use the highest quality coffee beans, and water in Finland is soft and clean, so there is no need for darker roasts to hide any possible taste defects. The post-war period, when coffee was scarce, may also explain the preference for light roast coffee. Light roast beans give more coffee than dark roast beans.
Coffee has become a Finnish institution. Serving coffee is regarded as the most important act of hospitality, and not serving coffee to a guest is taken as an insult. Therefore coffee is served at every occasion. Finland is the only country where coffee breaks are statutory.